ABB
Inno Trans Tradeshow WebAPP
From full-scale vehicles to micro-components. Designing a digital booth for deep exploration.
Information architecture and user journey.
Incorporating 3D renders and models for more immersive experience.
Tradeshows are pure noise, and time is scarce. We built a high-impact, low-friction interface that hooks the user instantly. Ruthlessly simplified architecture ensures they find what they care about before they walk away.
_the app
FLOW
A simplified, visual interface makes it easy to navigate on a large touchscreen.
When brand identity becomes interactive utility.
To map specific components onto the 3D vehicles, we engineered a dynamic "whisker" system. We didn't just apply ABB's visual DNA; we evolved it into a functional UI mechanism that anchors the entire design system.
From the booth to the pocket.
A tradeshow interaction shouldn't end when the user walks away. We implemented dynamic QR handoffs that capture the user's exact session. One scan, and their personalized curation of vehicles and specs is saved to their device to explore long after the event.
_continues
EXPERIENCE
No logins, no forms, no lost context. As users dive into the ecosystem, a dynamic QR code silently compiles their interests.
When content becomes the interface. We didn't just build a UI wrapper around existing assets; we engineered a unified 3D vehicle system from the ground up. The models are the navigation. Every product is rendered in interactive 360°, turning passive browsing into active inspection of each detail so important in the engineering field.
_360°
BROWSING
A custom, unified system designed for seamless discovery, with every component explorable in full 360°
