ABB
50 Years of Robotics: hacking the 3D Pipeline
Celebrate 50 years of robotics by
highlighting how robots have advanced
across various industries.
Using AI and Unreal Engine to optimize the process of production
We didn't just build a timeline — we designed a surreal "Robotics Museum". It’s a modern, rule-breaking 3D space highlighting robots as partners across different industries.
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THE MUSEUM
a modern, rule-breaking 3D space blending historical archives with surreal perspectives
The Friction: We had to integrate decades of mismatched, low-quality archival media. Plus, traditional 3D rendering is a massive bottleneck, where a 3-minute video can take weeks to process. We needed to move faster and smarter.
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STORY
We tore down the standard pre-production model. Using ChatGPT, we distilled dense historical data into testable storylines, letting the client choose the narrative angle instantly
The Creative Tech Stack: We tore down the standard pre-production model and built a revised, tech-driven process
ChatGPT: Distilled dense history into testable storylines instantly, allowing us to pivot from a comical tone to a robot's perspective.
Midjourney: Replaced abstract concepts with precise, lit, and textured storyboards so the client could see the vision immediately.
ElevenLabs: Generated immediate voice-overs to lock in pacing and let the client select the narrative tone on day one.
Unreal Engine: The missing piece of the puzzle. Real-time rendering turned weeks of waiting into live art direction and instant client approvals.
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IMACT
By fusing AI generation with real-time tech, we didn't just optimize the pipeline; we broke the speed limit. This new process slashed two to three weeks - about 40% of the total project time - drastically reducing final costs. Less friction, faster approvals, and pure focus on the craft.
